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DRIFTING: Hyundai Launches Racing Program
Written by: Bob Golfen   
02/11/2009
Chicago
 
A 2010 Hyundai Genesis Coupe competition car will be campaigned by Rhys Millan. (Photo: Hyundai) ยป More Photos
Hyundai unveiled a new drift-racing motorsports program Wednesday, teaming up with Rhys Millen Racing to campaign the new 2010 Genesis Coupe in professional events.

The motorsports program, announced at the Chicago Auto Show, will create a 550-horsepower Genesis Coupe that Millen will use to compete in the Pikes Peak International Hill Climb, the Formula Drift Professional Drifting Championship and at select Redline Time Attack series events during 2009.

Red Bull Energy Drink will sponsor the Hyundai/Millen racing effort.

The production version of the 2010 Genesis coupe is expected to hit Hyundai showrooms in mid-2009, following on the heels of the 2009 Genesis sedan, winner of this year’s North American Car of the Year.

“Today’s announcement puts the Genesis Coupe into three great motorsports series,” said John Krafcik, acting president and CEO, Hyundai Motor America. “We like to refer to the Genesis Coupe as the sinister sibling to the North
American Car of the Year, the Genesis sedan, and we look forward to Rhys harnessing every ounce of energy in the Coupe as he campaigns it.”

Millen’s driving credentials include movie stunts, multiple drifting championships, a Pikes Peak world record and his recent New Year's Eve Las Vegas truck flip.

Millen had his first opportunity to test drive the Genesis Coupe’s performance credentials when he performed precision driving for the car’s debut advertising campaign. Millen flogged a Genesis Coupe for three days during the filming process at Road Atlanta racetrack.

“The Genesis Coupe Concept inspired me to seek out a relationship with Hyundai and it has developed into multiple projects,” Millen said. “The immediate focus is developing the RMR Red Bull Hyundai Genesis Coupe into a drift car with a 550-horsepower engine and a lightweight, rigid chassis. We are applying everything we know about fabricating into building this car.”
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