-
Home
- TV Shows
-
TV Schedule
-
SPEED Showcase
-
- NASCAR
-
Latest Headlines: NASCAR
-
-
Formula 1
- Auto Racing
- Moto Racing
- Cars
- Bikes
- Store
- Social
- Games
- Mobile
- Deals
- Videos
- Photos
- Home
- TV Shows
-
TV Schedule
-
SPEED Showcase
-
- NASCAR
- Formula 1
- Auto Racing
- Moto Racing
- Cars
- Bikes
- Store
- Social
- Mobile
- Deals
- Videos
- Photos
GRAND-AM
GRAND-AM: Agency Selected To Develop Series’ New Identity
SME Branding selected to develop the new identity for the combined sports car series; GRAND-AM, ALMS launch 'Name the Series' contest...
A world-renowned New York City-based agency has been hired to develop the identity of the unified sports car series. (Photo: Brian Cleary/GRAND-AM)
GRAND-AM and the American Le Mans Series has taken one step closer to becoming a unified series, announcing this week that it has reached an agreement with SME Branding to develop the championship's new identity and branding for 2014.
The New York-based agency, whose client list includes NASCAR, the NFL, NHL, UFC, the New York Yankees, Kentucky Derby, and Madison Square Garden, will be tasked with producing the name, logo and brand identity for the new series.
“Scott Atherton and I both believe our mandate, since announcing plans to merge GRAND-AM and ALMS, has been to ensure that we get it right the first time,” said GRAND-AM CEO Ed Bennett. “We think we’re well on our way to doing that from an identity standpoint with SME Branding on board.”
“We are honored to be part of this historic moment in motorsports,” said SME Branding Senior Partner Ed O’Hara. “Our process will include key stakeholders from the merged series so that we can get to one holistic concept representing both the excitement and prestige of the series.”
Coincidentally, GRAND-AM and ALMS launched a contest Tuesday letting fans submit suggestions for the new series' name, with a grand prize drawing for a VIP trip to either the 51st Rolex 24 at Daytona or 61st Mobil 1 Twelve Hours of Sebring.
Submissions can be made at: http://www.namethefuture.com
Series officials expect to announce the new branding early next year.
John Dagys is SPEED.com’s Sportscar Racing Reporter, focusing on all major domestic and international championships. You can follow him on Twitter @johndagys or email him at
The New York-based agency, whose client list includes NASCAR, the NFL, NHL, UFC, the New York Yankees, Kentucky Derby, and Madison Square Garden, will be tasked with producing the name, logo and brand identity for the new series.
“Scott Atherton and I both believe our mandate, since announcing plans to merge GRAND-AM and ALMS, has been to ensure that we get it right the first time,” said GRAND-AM CEO Ed Bennett. “We think we’re well on our way to doing that from an identity standpoint with SME Branding on board.”
“We are honored to be part of this historic moment in motorsports,” said SME Branding Senior Partner Ed O’Hara. “Our process will include key stakeholders from the merged series so that we can get to one holistic concept representing both the excitement and prestige of the series.”
Coincidentally, GRAND-AM and ALMS launched a contest Tuesday letting fans submit suggestions for the new series' name, with a grand prize drawing for a VIP trip to either the 51st Rolex 24 at Daytona or 61st Mobil 1 Twelve Hours of Sebring.
Submissions can be made at: http://www.namethefuture.com
Series officials expect to announce the new branding early next year.
John Dagys is SPEED.com’s Sportscar Racing Reporter, focusing on all major domestic and international championships. You can follow him on Twitter @johndagys or email him at
Road Atlanta
LATEST HEADLINES: AUTO-RACING
-
INDYCAR: Helping Our Heroes
Inside Panther Racing's "Operation: Hire our Guard" program, which… -
INDYCAR: Inside IndyCar's New Speed, Safety And Technology Initiative…
INDYCAR's Derrick Walker takes Marshall Pruett through where the… -
PHOTOS: Indy 500 Carb Day 2013
Enjoy a selection of photos from Indy 500 Carb Day, including the… -
VIDEO: Amazing 4-Wide Finish To Indy Lights Freedom 100
Ireland's Peter Dempsey came from fourth at Turn 3 on the last lap… -
INDYCAR: Pagenaud Leads Indy 500 Carb Day Practice
After getting whooped in qualifying, Honda turns up the wick for… -
INDYCAR: Miller's Mailbag, 5.24
It's time for SPEED.com's weekly IndyCar Q&A with Robin Miller's… -
USAC: Honda To Sponsor National Midget Championship
Honda announced it would be the title sponsor for USAC’s National… - More News
