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MILLER: My IndyCar Fixes For Only $29.95
Robin Miller shares his thoughts on the BCG report.
Robin Miller  |  Posted March 04, 2013  

BCG: Suggested IMS raise ticket prices from $150 to $200 and $90 to $150 in primo areas and drop other seats from $5-$20.

RM: One of the main reasons the Indy 500 has maintained its status as the largest single-day sporting event is because the tickets have always been reasonable. Not too high for a family of four or college kids or retirees. Any of the $85 seats in Indy’s four corners remains one of the best bargains in sports. But the seats are still narrow and aluminum so how can you justify $40 and $50 increases? Indy isn’t sold out anymore but it’s made a nice comeback in recent years and likely puts 225,000 in its 250,000 permanent seats. Don’t mess with the formula, that didn’t work in 1996 either.

BCG: Found that of the 132 days IMS was in use during 2012, only 21 could be considered major revenue-generating events. By using IMS as a road course race for Indy cars it could potentially generate another $4.3 million.

RM: Sure, if you charge $200 a ticket because if you got 20,000 people to show up it would be a miracle.

BCG: Reduce the Leader’s Circle subsidy payments to teams ($1.1 million per car) and put the money into purses.

RM: Actually a good idea because the winner of an Indy race only gets $35,000 and the driver who finished 43rd in NASCAR’s Sprint Cup series in 2012 earned more purse money than IndyCar champion Ryan Hunter-Reay. This handout system to the car owners is a big injustice to drivers and mechanics but, without it, IndyCar would be lucky to field 10 cars.

BCG: Go with one television partner (ABC/ESPN) and get as many races as possible on ABC.
RM: Many feel like ABC only keeps IndyCar around for the Indianapolis 500 because it still generates a decent rating. Randy Bernard managed to package all the ABC races for 2013 and get a prime time slot for Texas but IndyCar is hardly high on the ABC ladder. And there are no ancillary programs about IndyCar on ESPN and, unless there’s a spectacular crash, Sports Center ignores IndyCar racing. Sure, network TV is obviously the best chance to draw an audience and its confusing going from ABC/ESPN to NBC Sports Network but the reality is that no other networks are interested.

BCG: Called IndyCar the “best pure motorsports league in the United States but the series suffers from a lack of awareness.”

RM: The most relevant statement in the report but not exactly a revelation.

Robin Miller brings 40 years of experience to his role as SPEED.com's senior open-wheel reporter, and serves as a frequent contributor to SPEED Center and Wind Tunnel with Dave Despain.

The opinions reflected herein are solely those of the above commentator and are not necessarily those of SPEED.com, FOX, NewsCorp, or SPEED.
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